Marketing Dashboards
Last updated
Last updated
The Marketing Executive Dashboard provides key metrics and insights into the performance of marketing campaigns and their impact on pipeline generation and revenue. Here's a detailed breakdown of the dashboard's sections and metrics:
MQL to SAL Conversion Rate: This metric represents the percentage of Marketing Qualified Leads (MQLs) that convert into Sales Accepted Leads (SALs). It provides insight into the effectiveness of marketing efforts in generating qualified leads for the sales team.
SAL to SQL Conversion Rate: This metric measures the percentage of SALs that convert into Sales Qualified Leads (SQLs). It indicates the success of the sales team in qualifying leads and moving them further down the sales funnel.
Created Pipeline (Sourced by Marketing): This section provides an overview of the pipeline generated by marketing efforts. It includes the following metrics:
Pipeline Value: The total dollar value of the pipeline created by marketing.
Number of Opportunities: The number of opportunities created by marketing.
Closed Revenue: The total revenue generated from closed deals sourced by marketing.
Closed Opportunities: The number of opportunities closed by marketing.
These sections provide a detailed breakdown of SQLs, SALs, and MQLs by various dimensions, including:
Region: Allows you to analyze the performance of marketing efforts in different geographic regions.
Lead Source: Helps identify the most effective lead generation channels and sources.
Customer Segment: Enables you to assess marketing performance for specific customer segments.
If your SDRs (Sales Development Representatives) are part of the marketing department, you can include an SDR leaderboard to track and motivate individual performance. This section can display metrics such as the number of SQLs or meetings booked by each SDR, ranked by month or quarter.
A pie chart in this section provides a visual representation of the distribution of SQLs and closed-won deals across different lead sources. This helps identify the lead sources that are contributing the most to pipeline generation and revenue.