CEO Dashboards
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This dashboard provides key metrics for B2B SaaS companies to track and monitor their business performance. The metrics included in this dashboard are:
ARR (Annual Recurring Revenue)
New Business Bookings
SQLs (Sales Qualified Leads) or Created Pipeline
Funnel Efficiency (Sales Qualified Lead to Closed Won)
Churn Rate
ARR is the most important metric for B2B SaaS companies. It is the total amount of recurring revenue that the company generates each year. ARR is calculated by multiplying the number of customers by the average revenue per customer.
Key points to consider:
ARR is the most important metric for B2B SaaS companies because it drives the company's valuation.
ARR should be the Northstar KPI for the entire business.
It is important to track the net change in ARR after all new business, expansion, contraction, and churn.
The net change in ARR is the most important metric for measuring the growth of the business.
New business bookings are the new contracts that the company signs each month. New business bookings are the lifeblood of a B2B SaaS company, as they are the primary driver of growth.
Key points to consider:
New business bookings should be tracked closely to ensure that the company is meeting its growth goals.
New business bookings can be segmented by rep, marketing channel, or lead source.
It is important to understand which reps, channels, and sources are generating the most new business.
SQLs or created pipeline is the number of leads that have been qualified by the sales team and are considered to be potential customers. Created pipeline is a leading indicator of future bookings, as it represents the potential revenue that the company can generate.
Key points to consider:
Created pipeline should be tracked closely to ensure that the company is generating enough leads to meet its growth goals.
Created pipeline can be segmented by marketing channel or lead source.
It is important to understand which channels and sources are generating the most created pipeline.
Funnel efficiency is the percentage of sales qualified leads that turn into closed won deals. Funnel efficiency is a measure of the effectiveness of the sales process.
Key points to consider:
Funnel efficiency should be tracked closely to ensure that the sales team is converting leads into customers efficiently.
Funnel efficiency can be improved by optimizing the sales process, reducing the sales cycle, and improving the quality of leads.
Churn rate is the percentage of customers who cancel their subscriptions each month. Churn rate is a critical metric for B2B SaaS companies, as it can have a significant impact on the company's growth.
Key points to consider:
Churn rate should be tracked closely to ensure that the company is not losing customers at an unsustainable rate.
Churn rate can be reduced by improving the customer experience, providing excellent customer support, and offering competitive pricing.
This dashboard provides key metrics for B2B SaaS companies to track and monitor their business performance. By tracking these metrics, companies can identify trends, make informed decisions, and achieve their growth goals.