Funnel Analytics

Funnel Analytics Dashboard

Key Conversion Rates

• Conversion rates from MQL to SAL, SAL to SQL, and SQL to Closed Won, providing a year-to-date blended view across segments.

Top Performing Lead Sources

• Visualizes the performance of different lead sources based on SQL to Closed Won conversion rates and revenue production.

• Example:

  • Sales Outbound: 25% conversion rate and significant revenue production.

  • Paid Advertising: Higher revenue production but lower conversion rate.

  • SDR Outbound: 14% conversion rate and low revenue production.

Comparative Analysis

• Compares top-performing lead sources with lower-performing ones to identify areas for improvement.

• Example: Sales Outbound vs. SDR Outbound.

Comprehensive Breakdown

• Applies the same analysis methodology to other funnel stages (e.g., MQL to SQL, SAL to SQL) and different time frames for a comprehensive view of lead source performance.

Final Thoughts

• Emphasizes the importance of using the dashboard pack to make data-driven decisions and boost business success.