Funnel Analytics
Last updated
Last updated
Conversion rates from MQL to SAL, SAL to SQL, and SQL to Closed Won, providing a year-to-date blended view across segments.
Visualizes the performance of different lead sources based on SQL to Closed Won conversion rates and revenue production.
Example:
Sales Outbound: 25% conversion rate and significant revenue production.
Paid Advertising: Higher revenue production but lower conversion rate.
SDR Outbound: 14% conversion rate and low revenue production.
Compares top-performing lead sources with lower-performing ones to identify areas for improvement.
Example: Sales Outbound vs. SDR Outbound.
Applies the same analysis methodology to other funnel stages (e.g., MQL to SQL, SAL to SQL) and different time frames for a comprehensive view of lead source performance.
Emphasizes the importance of using the dashboard pack to make data-driven decisions and boost business success.