# Executive Dashboards

{% embed url="<https://www.youtube.com/watch?index=9&list=PLS9gb0Qneac0a4eo-JeMd5SpuyNLSLwXq&pp=iAQB&v=C3pBt1n_q80>" %}

### Executive Go-to-Market Dashboard

#### Overview

Get a comprehensive overview of your business performance with key metrics from Marketing, Sales, Customer Success, and Funnel Analytics.

#### Key Metrics

* **Closed Won Annual Recurring Revenue:** Total closed-won ARR for the selected time period.
* **Year-to-Date Pipeline:** Total value of all opportunities in the pipeline for the selected time period.
* **Current Weighted Pipeline:** Total weighted value of all opportunities in the pipeline, taking into account the probability of closing each opportunity.
* **Total Number of Customers:** Total number of customers for the selected time period.
* **New Logos Added:** Number of new customers acquired during the selected time period.
* **Churned Accounts:** Number of customers lost during the selected time period.

#### Closed Won New Business

Analyze closed-won business in detail with breakdowns by region, lead source, and firmographic segment.

* **Closed Won ARR by Region:** Total closed-won ARR for each region.
* **Closed Won ARR by Lead Source:** Total closed-won ARR for each lead source.
* **Closed Won ARR by Firmographic Segment:** Total closed-won ARR for each firmographic segment (Enterprise, Midmarket, SMB).

#### Created Pipeline

Monitor the velocity of pipeline building with breakdowns by region, lead source, and business segment.

* **Created Pipeline by Region:** Total value of new opportunities created in each region.
* **Created Pipeline by Lead Source:** Total value of new opportunities created for each lead source.
* **Created Pipeline by Segment:** Total value of new opportunities created for each business segment (Enterprise, Midmarket, SMB).

#### Open Pipeline

Understand the stages and values of your open pipeline opportunities.

* **Open Pipeline by Stage:** Total value of open opportunities in each stage of the sales funnel.
* **Total Raw Unweighted Pipeline:** Total value of all open opportunities, regardless of stage.

#### Churn Analysis

Discover insights into customer churn by region and reason to identify improvement areas.

* **Churn by Region:** Total churned revenue for each region.
* **Churn by Reason:** Total churned revenue for each churn reason.

#### Sales and SDR Leaderboards

Track your top performers and ensure your team is meeting expectations.

* **Sales Leaderboard:** Ranks sales representatives based on closed-won ARR for the selected time period.
* **SDR Leaderboard:** Ranks sales development representatives based on the number of opportunities booked and meetings scheduled.

#### Final Recommendations

* Salesforce dashboards have a limit of 20 reports. Choose the reports that provide the most comprehensive view of your business and make the most of the available space.