What is an SQL?

Sales Qualified Lead (SQL)

Definition: A Sales Qualified Lead (SQL) is a potential customer who has been deemed to be a good fit for a company's product or service and is ready to move forward in the sales process.

Sales Perspective: From a sales perspective, an SQL is someone who has met with a sales representative and gone through the qualification process. This process typically involves determining if the potential customer has a need for the company's product or service, if they have the budget to purchase it, and if they are authorized to make a decision.

Marketing Perspective: From a marketing perspective, an SQL is someone who has met with a sales representative and has been deemed to be a good fit for the company's product or service. This determination is typically made based on the potential customer's needs, budget, and decision-making authority.

Importance of Clear Rules of Engagement: It is important to have clearly defined Rules of Engagement (ROEs) for SQLs so that everyone involved in the sales process is on the same page. These ROEs should include:

• The criteria for what constitutes an SQL

• The process for qualifying SQLs

• The roles and responsibilities of sales and marketing in the SQL qualification process

Benefits of Clearly Defined ROEs: Having clearly defined ROEs for SQLs can help to:

• Improve communication and collaboration between sales and marketing

• Streamline the sales process

• Increase the number of SQLs

• Close more deals

Conclusion: SQLs are a critical part of the sales process. By having clearly defined ROEs for SQLs, companies can improve their chances of success.